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BtoB

J.D. Power acquires social media research company Umbria

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Westlake Village, Calif.—J.D. Power and Associates, a business unit of McGraw-Hill Cos., announced the acquisition of Umbria, a Boulder, Colo.-based social media research firm. Financial terms were not disclosed. The acquisition will help J.D. Power expand its customer studies using Umbria’s market intelligence derived from blogs, message boards and social networks.
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