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BtoB

J.H. Cohn rolls out ad campaign

Published on .

New York—Accounting and consulting firm J.H. Cohn has introduced a new ad campaign called “The Experience to Face the Unprecedented.”

The campaign, developed by DiMassimo Goldstein, New York, addresses the struggles that businesses are facing in the current economic environment.

The ads feature Joe Torre, manager of the Los Angeles Dodgers, who has served as a spokesman for J.H. Cohn for four years. Print ads are running in such publications as The New York Times and The Wall Street Journal.

The campaign also includes online, outdoor and radio. The budget is estimated at $5 million to $8 million.

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