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BtoB

Jack Morton debuts virtual experience platform

By Published on .

Boston—Experiential marketing agency Jack Morton Worldwide has launched a virtual experience platform for customized branded online events.

The platform can be integrated into social media networks such as Facebook, LinkedIn and Twitter, according to the company. It can track audience interactions with VIP Tracker, which also can be customized for audience members in, for example, break-out sessions or VIP lounges.

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