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BtoB

Jaffe creates consultancy

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New York--Online advertising media veteran Joseph Jaffe announced Monday the launch of jaffe, L.L.C. , a consultancy that will offer strategic and creative services, agency relations consulting and training, and custom keynote presentations and publishing.

Jaffe, who will serve as president, said the firm will focus on "new marketing," which he defines as "any new approach which helps marketers reach, connect and build relationships with their prospects, customers and loyalists."

Clients include CNET Networks, Google and the Newspaper Association of America.

Jaffe previously worked for Omnicom's TBWA/Chiat/Day and OMD in New York. He was also president of Forward Slash Internet, New York.

--Carol Krol

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