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Jake Winebaum, Business.com

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What: CEO
Where
: Business.com, Santa Monica, Calif.
Why
: Winebaum led a redesign of the vertical search site, which experienced 50% growth in traffic in the first quarter compared with the year-earlier period. He launched Work.com, a social network for SMBs, last October. At press time, Business.com was reportedly up for sale, with Dow Jones & Co. and New York Times Co. both suitors.
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