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BtoB

James Murphy, Accenture

Published on .

Most Popular
What: Chief marketing and communications officer
Where
: Accenture, New York
Why
: Murphy leads all marketing and communications activities at Accenture. Under his direction, the company rolled out a new ad campaign, “We Know What It Takes To Be a Tiger,” featuring golf pro Tiger Woods. It also introduced the Accenture Interactive Network, an interactive medium that gives travelers news, weather and information in real time. The network won Best of Show at the 2007 BMA Pro-Comm Awards.
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