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BtoB

Janet Robinson, President-CEO, The New York Times Co.

Published on .

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With The New York Times Co. facing plummeting advertising revenue and crushing debt, Robinson raised $250 million in a loan from Mexican billionaire Carlos Slim Helu, $225 million in a sale-leaseback of a portion of the company's headquarters and $45 million by selling classical radiostation WXQR-FM. Newsstand prices were hiked for The New York Times and Boston Globe, while aggressive cost-cutting included a 5% companywide salary reduction.
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