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BtoB

JangoMail adds e-mail platform identification feature

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Bellbrook, Ohio—E-mail service provider JangoMail has added a feature that allows marketers to identify the platforms recipients use to receive e-mail.

JangoMail can now detect recipients' e-mail clients, such as Outlook or Lotus Notes; their devices, including BlackBerry, iPad or iPhone; and their browser, such as Firefox, Internet Explorer or Safari.

The company said the feature can help marketers tailor messages to recipients not only by format but also via better-targeted content, since different demographics tend to use e-mail in different ways.

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