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BtoB

JangoMail announces enhanced e-mail reporting

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Dayton, Ohio—JangoMail, an e-mail marketing provider, today announced a new reporting feature that allows e-mail marketers to view click-tracking statistics graphically, superimposed on top of sent e-mail campaigns. The feature enables users to see exactly how each link in a message is performing, according to the company. “Prior to this feature, marketers received a text-based report of the click-tracking statistics, but then took an extra step to go back to the message to see where each link was placed,” said Ajay Goel, president of JangoMail, in a statement. “Now marketers can tell if a link is more effective at the top or in the middle of a message—or if an image link was more successful than a text link to the same URL.”
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