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BtoB

JangoMail introduces e-mail geo-location tracking reports

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Dayton, Ohio—E-mail marketing software company JangoMail now enables e-mail marketers to determine the location, down to the ZIP code, of e-mail recipients via open, click and Web site activity tracking.

In addition, JangoMail has integrated with Google Maps to provide users with a visual overlay of geo-tracking data, to show where opens, clicks and Web page views originated. Users can export segmented data into a new JangoMail group, allowing follow-up e-mail campaigns to be sent to geo-targeted segments, according to the company.

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