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BtoB

Janine Popick, CEO, VerticalResponse

Published on .

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>What: CEO
Where: VerticalResponse Inc., San Francisco
Why: Popick leads VerticalResponse’s offerings, which include self-service e-mail marketing, informed by online surveys and direct mail, for multichannel marketing campaigns. While dealing with 85,000 VerticalResponse customers, Popick also finds time to write a column for Inc. magazine. The U.S. Small Business Administration recently named her Small Business Person of the Year in San Francisco.
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