Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Janine Popick, CEO, VerticalResponse

Published on .

>What: CEO
Where: VerticalResponse Inc., San Francisco
Why: Popick leads VerticalResponse’s offerings, which include self-service e-mail marketing, informed by online surveys and direct mail, for multichannel marketing campaigns. While dealing with 85,000 VerticalResponse customers, Popick also finds time to write a column for Inc. magazine. The U.S. Small Business Administration recently named her Small Business Person of the Year in San Francisco.
Most Popular
In this article: