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BtoB

Jeff DeBalko, Reed Business Information-US

Published on .

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What:Chief Internet officer
Where: Reed Business Information-US
Why:In the two years since DeBalko was tapped to create a centralized e-media unit called Reed Business Interactive, the percentage of total RBI-US revenue coming from online has doubled. After reporting flat traffic in 2006, RBI-US saw traffic to its Web sites increase 30% per year in 2007 and 2008. DeBalko standardized online efforts across the com-pany's 50 sites, including a “premium site model” as a template for all RBI-US Web sites and deployment of a companywide lead-generation system.

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