Jeff Hayzlett, Eastman Kodak Co.

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What: VP-CMO

Where: Eastman Kodak Co., Rochester, N.Y.

Why: Hayzlett was named CMO at Kodak two years ago, after serving as CMO at Kodak's Graphics Communications Group. He is responsible for brand development and management, market development, corporate sponsorships and marketing. He recently oversaw the launch of a new campaign, "It's Time for You and Kodak," and has been instrumental in developing sponsorships with "Celebrity Apprentice" on NBC and the "Kodak Challenge" with the PGA Tour.
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