×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Jeff Lapin, President, Farm Progress Corp.

Published on .

Lapin has aggressively expanded Farm Progress Corp.'s offerings beyond its 18 state and regional agricultural magazines. The company added a broadcast unit to provide radio, TV and Web programming for farmers, cemented a relationship with IRON Search to offer used equipment in its magazines and revamped its portal to allow farmers to customize news feeds.
Most Popular
In this article: