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BtoB

Jeff Wiener, CEO, LinkedIn Corp.

Published on .

What: CEO Where: LinkedIn Corp., San Francisco Why: LinkedIn remains both the most used and most popular of b-to-b social channels, according to BtoB research. Wiener enhanced LinkedIn's usefulness this year with the acquisition of SlideShare and Pulse. The company also introduced an API that allows marketers to have more direct control over their LinkedIn ad campaigns.
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