Jeffrey Pruitt, iCrossing

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What: Exec VP-search
What: iCrossing, Scottsdale, Ariz.
Why: Pruitt focuses on iCrossing's strategic relationships, including those with search engines, technology partners, advertising agencies and Fortune 500 clients. He has long-standing relationships with the major search engines and understands how search impacts the overall digital marketing picture. He became president of Search Engine Marketing Professional Organization (SEMPO) in March
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