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Jennifer Love Hewitt featured in new Hanes All-Over Comfort Bra ads

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Winston-Salem, N.C.—CBS’ “Ghost Whisperer” star Jennifer Love Hewitt will be featured in Hanes new advertising company for the launch of its All-Over Comfort Bra with ComfortSoft Straps. The campaign, created by the Martin Agency, Richmond, Va., will include TV, print and online ads with a direct response component that will lead consumers to www.hanes.com/photoshoot for commercial outtakes, behind-the-scenes footage and an interactive Bra Toss game and sweepstakes for consumers. The Web page will also link to a blog.
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