San Mateo, Calif.—Jim Fowler, the founder of crowd-sourced sales-lead service Jigsaw Data Corp. has established a new company using a similar technique to provide competitive intelligence about other businesses.
InfoArmy is using a cadre of freelance editors and researchers to compile competitive information about companies—not contacts, as with the Jigsaw model—in reports that include companies' market context, products, structures, profitability, executive bios and a roster of rivals. InfoArmy will offer these reports plus three quarterly updates, formatted for reading on Apple Inc.'s iPad tablet computer, for $99.
Salesforce Inc.'s acquisition of Jigsaw
—a pioneer in the Wikipedia-like crowd-sourcing of contact data—for $142 million in 2010, created the basis of its current data.com sales contact service.