Jigsaw launches list tool; StrongMail debuts new server; software maker releases latest version of add-on module

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Chicago—Several direct marketing companies announced new products and services Monday at the Direct Marketing Association’s DMA07 annual conference here.

Jigsaw, an online directory of business contact and company information, announced the launch of Jigsaw Lists, a self-service tool for marketers to build custom lists of prospects from Jigsaw’s 7 million business contacts. Each contact includes name, title, mailing address and e-mail address, and 70% also include direct phone numbers.

StrongMail Systems, an e-mail marketing company, said it has released Email Marketing Server 4.0, its on-premise, commercial e-mail server. It features a new interface for the company’s campaign management software and advanced data segmentation, targeting and A/B split testing capabilities.

SmartFOCUS, a multichannel marketing software company, announced the development of its newest version of smartREPORTER, V2.4, an add-in module for users of Microsoft Excel that gives marketers access to customer and marketing data along with analysis

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