×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Jim Casella, Chairman-CEO, Asset International

Published on .

Most Popular
Casella has held top management positions at IDG, PennWell and Reed Business Information. Now he's building a company himself with the backing of privateequity fund Austin Ventures. Asset International, which focuses on the financial services sector, is one of the few b-to-b media companies that has been an aggressive buyer in the down market.
In this article: