Where: SAS Institute, Cary, N.C.
Why: Goodnight is CEO of SAS, one of the largest privately-owned business intelligence software vendors, and has led the company since its incorporation in 1976. The software, originally created by Goodnight and colleagues to analyze agricultural research data, today is best known for sifting through massive amounts of data for Fortune 500 companies. Goodnight is known for pushing innovation and creativity. Last year, 21% of revenue at SAS was reinvested in R&D.