Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Jim Goodnight, SAS Institute

Published on .

What: CEO

Where: SAS Institute, Cary, N.C.

Why: Goodnight is CEO of SAS, one of the largest privately-owned business intelligence software vendors, and has led the company since its incorporation in 1976. The software, originally created by Goodnight and colleagues to analyze agricultural research data, today is best known for sifting through massive amounts of data for Fortune 500 companies. Goodnight is known for pushing innovation and creativity. Last year, 21% of revenue at SAS was reinvested in R&D.

Most Popular
In this article: