Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Jim Spanfeller, Forbes.com

Published on .

Where: Forbes.com
After eight years of running Forbes.com, Spanfeller is still creatively championing the Web. The site that came out in 2003 with its groundbreaking Brand Increase Guarantee (BIG) is extending the idea with the Total Guarantee program, launched in September. Marketers that spend a minimum of $1 million with Forbes.com over 90 days will get their money back if predetermined reach, frequency and effectiveness metrics are not met.

Most Popular
In this article: