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BtoB

Jim Spanfeller, Forbes.com

Published on .

Most Popular

What:CEO
Where: Forbes.com
Why:
After eight years of running Forbes.com, Spanfeller is still creatively championing the Web. The site that came out in 2003 with its groundbreaking Brand Increase Guarantee (BIG) is extending the idea with the Total Guarantee program, launched in September. Marketers that spend a minimum of $1 million with Forbes.com over 90 days will get their money back if predetermined reach, frequency and effectiveness metrics are not met.

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