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Salaries for experienced Web analysts push past six figures According to self-reported data collected last March, practitioners new to the field (less than 12 months of experience) earned an average of $78,524 in salary and bonus; for practitioners having at least five years of experience salary and bonus averaged $102,543. Source: Web Analytics Demystified, “Salaries 2007,” December 2007 Marketers using free Web analytics tools are more likely to treat analytics as a casual endeavor: * 35% of analytics practitioners surveyed use free solutions on an ad hoc basis, while fewer than 20% of those using licensed solutions reported ad hoc use. Source: Web Analytics Demystified, “The Problem With Free Analytics,” July 2007 Forrester Research evaluated Web analytics products and gave the following ratings: Leaders: Coremetrics, Omniture, Unica, Visual Sciences Visual Site, WebTrends Strong performer: Visual Sciences HBS Contenders: ClickTracks, Google Analytics Source: Forrester Research, “Forrester Wave: Web Analytics,” September 2007 In October, Web analytics provider Omniture acquired competitor Visual Sciences in a stock and cash deal valued at about $394 million. Omniture said the combination of its capabilities with Visual Sciences' own Web analytics will enable it to expand into new markets. Source: btobonline.com, Oct. 26, 2007 “You have to be committed to Web analytics. You have to be willing to assign resources. You have to hire people or assign people internally to manage the data. You have to be willing to commit to the process of understanding and doing it. There's more to it than a nice looking [Web analytics tool] interface.” —Eric Peterson, Web Analytics Demystified Source: btobonline.com, July 23, 2008
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