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BtoB

Jocelyne Attal, Avaya

Published on .

What: CMO
Where: Avaya, Basking Ridge, N.J.
Why: Since being named CMO three years ago, Attal has focused on transforming Avaya from a hardware company into a telecommunications solutions provider. Her efforts have resulted in numerous awards, including a best practices award from IDC for a new product launch, a marketing excellence award from the Information Technology Services Marketing Association, and a Webby award for Avaya’s “Snapshots” online video campaign.
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