BtoB

Joe Payne, Eloqua Corp.

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What: CEO

Where: Eloqua Corp., Washington, D.C.

Why: Eloqua, which provides lead-generation and marketing automation software specifically for b-to-b marketers, continues to post strong revenue growth. Under Payne's direction, it achieved its best quarterly performance ever in the fourth quarter last year. He also oversaw several new initiatives to support Eloqua customers, including the inaugural Customer Advisory Board and the first Eloqua Marketing Awards, which recognized the most innovative and effective marketing campaigns developed by Eloqua customers.

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