Where: Eloqua Corp., Vienna, Va.
Why: Eloqua, which provides lead-generation and marketing automation software to b-to-b marketers, is benefiting from growing interest in both topics. Lately, Eloqua has been promoting what company CTO and co-founder Steven Woods calls "digital body language," or customer insight (and better sales) through analytics. In June, the company announced that its partnership with Salesforce.com had amassed more than 300 joint customers. Meanwhile, Payne's direction has continued the company's growth while growing its customer roster to more than 500.