Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Joe Pulizzi, CEO, Junta42

Published on .

Pulizzi is the founder of Junta42, a company that connects marketers with custom-content providers. "In the late '90s, custom publishing was a nice thing, a little vanity thing, maybe," Pulizzi said. "Now you're seeing it become central, where the story is that marketers really need to understand that publishing is marketing." Last month, Pulizzi's company produced its own custom content, releasing the "Content Marketing Playbook: 42 Ways to Connect With Customers."
Most Popular
In this article: