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BtoB

Joe Pulizzi, CEO, Junta42

Published on .

Pulizzi is the founder of Junta42, a company that connects marketers with custom-content providers. "In the late '90s, custom publishing was a nice thing, a little vanity thing, maybe," Pulizzi said. "Now you're seeing it become central, where the story is that marketers really need to understand that publishing is marketing." Last month, Pulizzi's company produced its own custom content, releasing the "Content Marketing Playbook: 42 Ways to Connect With Customers."
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