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John A. Greco Jr., Direct Marketing Association

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What: President-CEO
Where
: Direct Marketing Association, New York
Why
: Greco helped push Congress to undertake the first major overhaul of the U.S. Postal Service in 37 years. He has also voiced the direct marketing community’s displeasure at the recent rate hikes imposed by the Postal Regulatory Commission. Keeping pace with explosive growth in online marketing, he oversaw the creation of the DMA’s Search Engine Marketing Certification Program.
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