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BtoB

John Cappelletti, Putman Media

Published on .

What:CEO
Where: Putman Media
Why:In addition to investing in Web technology and print and online content, Putman “is making ROI a normal and expected deliverable of any integrated campaign,” Cappelletti said. If a client's program does not meet agreed-to performance measures and results, “we'll pay for your program until you get the ROI we expected,” he said. Last month, in partnership with JobTarget, Putman rolled out six online career centers.
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