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BtoB

John Deere puts account in review

Published on .

New York—John Deere & Co., which makes tractors and agricultural equipment, is putting its advertising account in review, according to a company spokesman. DraftFCB is the current agency. John Deere said it is seeking an agency to handle brand strategy, creative and direct-response advertising for its commercial and consumer equipment division. The account is estimated at $20 million.
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