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BtoB

John Favalo, Managing partner-Group B2B, Eric Mower & Associates

Published on .

What: Managing partner-Group B2B
Where:
Eric Mower & Associates, Syracuse, N.Y.
Why:
Favalo leads the b-to-b practice at Eric Mower & Associates, which added new business last year from GE Energy, Nucor Latin America, Kodak's Graphic Communications Group and Transitions Lenses. The agency developed campaigns including “Paper Because,” for Domtar; “New Rules,” for George Little Management; and a demand generation and lead nurturing campaign for PGi.
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