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BtoB

John French, Penton Media

Published on .

What: President-CEO
Where
: Penton Media, New York
Why: French, previously CEO of Prism Business Media, is now in charge of one of the largest b-to-b media companies in the world following Prism’s recent $530 million acquisition of Penton. French aims to expand Penton’s databases, as he sees rich data as a key part of b-to-b media’s future.
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