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BtoB

John Hancock in CPA Webcasting initiative

Published on .

Boston--John Hancock Life Insurance Co. is to begin a Webcasting initiative aimed at CPAs. The company will run its first CPA Webcast, covering estate tax law changes, on Oct. 11. It will be made available on its Web site later. To date, almost all financial company Webcasting initiatives have been aimed at brokerage firm analysts. Some financial companies view Webcasts as a way to save money during an economic downturn. http://www.johnhancock.com
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