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BtoB

John Hancock Financial Services rolls out ad campaign

Published on .

Boston—John Hancock Financial Services introduced a $26 million ad campaign, created by Hill, Holliday, Connors, Cosmopulos. The campaign, called “Cursor,” includes TV, print and online ads. It is designed to show people dealing with important financial decisions, such as retirement planning. TV spots are running on cable networks including Fox News, History Channel and Travel Channel. Print ads are running in such publications as The Wall Street Journal, Sports Illustrated and Real Simple.
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