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John Harrison, Yesmail

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What: Senior VP-product strategy and client services

Where: Yesmail, Portland, Ore.

Why: E-mail has increased in importance during the recession, but even so has been overshadowed by social media. In fact some media pundits have questioned whether e-mail marketing will survive in the long term as Facebook, Twitter and wireless applications have increased in popularity. Harrison and his team have worked to dispel this idea and create ways to combine the two to take advantage of each outlet's unique qualities.
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