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BtoB

John Hayes, CMO, American Express Co.

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What: CMO Where: American Express Co., New York Why: Hayes has led AmEx's global marketing efforts since 1995. Recently, the financial services company has focused on how it is helping small businesses reinvigorate the economy. Hayes has overseen such marketing programs as “Small Business Saturday,” a national effort to encourage shopping at small businesses the Saturday after Thanksgiving, as well as the “Start Booming” ad campaign.
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