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BtoB

John Jastrem, Viad's Marketing & Events Group

Published on .

Most Popular
What: President-CEO

Where: Viad's Marketing & Events Group, Dallas

Why: As of this month, Jastrem takes over a new division within parent Viad Corp. that includes experiential marketing agency Exhibitgroup/Giltspur (where he served most recently as president-CEO), exhibition and event services company GES Exposition Services, and experiential marketing company Becker Group. A veteran of Omnicom, Jastrem previously served as chairman-CEO of Rapp Collins and president of the Marketing Arm, with decades of experience in direct marketing.
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