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John Kennedy, IBM Corp.

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What: VP-corporate marketing

Where: IBM Corp., Armonk, N.Y.

Why: Kennedy, who has been in his current position since March, leads all IBM global branding and marketing programs. He was previously VP-marketing for IBM Americas and oversaw the November debut of "Smarter Planet," a global initiative designed to show how IBM is developing products and services to help the planet economically, socially and technically.
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