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John Kennedy, VP-corporate marketing, IBM Corp.

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What: VP-corporate marketing
Where: IBM Corp., Armonk, N.Y.
Why: Kennedy, who has been in his current position since March 2009, leads all IBM’s global branding and marketing programs. He was previously VP-marketing for IBM Americas. He oversaw the November 2008 debut of “Smarter Planet,” a global initiative designed to show how IBM is developing products and services to help the planet economically, socially and technically.
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