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BtoB

John Kennedy, VP-corporate marketing, IBM Corp.

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What: VP-corporate marketing Where: IBM Corp., Armonk, N.Y. Why: Kennedy, who has been in his current position for three years, leads all IBM global branding and marketing programs. He oversees the “Smarter Planet” business platform, a global initiative showing how IBM develops products and services to help the planet economically, socially and technically. He has also spearheaded IBM's advances into such newer areas as Smarter Analytics and Smarter Commerce.
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