×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

John Kennedy, VP-corporate marketing, IBM Corp.

Published on .

What: VP-corporate marketing Where: IBM Corp., Armonk, N.Y. Why: Kennedy, who has been in his current position for four years, leads all IBM global branding and marketing programs. He oversees IBM's “Smarter Planet” business platform, a global initiative designed to show how IBM is developing products and services to help the world economically, socially and technically. Over the past year, he has led IBM's marketing efforts in newer areas, such as Smarter Analytics, Smarter Commerce and SmartCloud.
Most Popular
In this article: