BtoB

John M. Coe, Protocol B2B

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What: President
Where
: Protocol B2B, Colorado Springs, Colo.
Why
: Coe was named president of Protocol B2B, the b-to-b division of Protocol Integrated Direct Marketing, in April. The former president of the Sales and Marketing Institute, a b-to-b consultancy, Coe was brought in to lead the division’s efforts to help marketers identify and create demand through database integration and development, lead generation, response management, relationship marketing and inside sales.
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