BtoB

John Neeson, Managing director, SiriusDecisions

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What: Managing director Where: SiriusDecisions, Wilton, Conn. Why: Together with co-founder Richard Eldh, Neeson has developed SiriusDecisions into a leading supplier of best-practices data, research and learning tools for b-to-b marketers. This spring, the company overhauled its venerable Demand Waterfall marketing funnel model, promising to further its influence among enterprise marketing and sales departments.
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