×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

John Neeson, Managing director, SiriusDecisions Inc.

Published on .

Most Popular
What: Managing director Where: SiriusDecisions Inc., Wilton, Conn. Why: Together with co-founder Richard Eldh, Neeson has overseen the consultancy's development of a new content-development model that seeks to align product, sales and marketing. SiriusDecisions has also revised its key demand waterfall marketing model.
In this article: