BtoB

John Osborn, BBDO New York

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What: President-CEO

Where: BBDO New York

Why: Under Osborn's leadership, BBDO expanded its global presence, adding China and Central Europe duties for client Monster and developing Olympics work for client General Electric Co. Its major b-to-b campaigns last year included "Carrier Pigeons," for FedEx; "ecomagination," for GE; and "Your Calling Is Calling," for Monster.
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