John Rizzi, e-Dialog

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What: CEO

Where: e-Dialog, Burlington, Mass.

Why: Everyone talks about e-mail relevance, but Rizzo is making sure his clients and the e-mail industry know what it is and how to achieve it. From white papers to speaking engagements, e-Dialog is making sure the message is not only heard but transformed into something actionable. On the software side, a recent update of its suite (Precision Central 7.0) added tools to help users take their own actions, including Web-based e-mail campaign management, analysis, segmentation, data integration and reporting.
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