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BtoB

John Seifert, Chairman-CEO, Ogilvy & Mather

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What: Chairman-CEO Where: Ogilvy & Mather, New York Why: With Seifert in charge, Ogilvy & Mather, New York, won new b-to-b accounts last year including Aetna, British Airways, Caterpillar, Creative Technologies, GE Capital and Qualcomm Snapdragon. Among the agency's award-winning campaigns were: “People Who Get IT” for CDW, “Smarter Planet” for IBM and “We Love Logistics” for UPS.
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