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BtoB

Johns Manville breaks print campaign

Published on .

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Denver—Building products manufacturer Johns Manville has launched a b-to-b and b-to-c print campaign to promote its formaldehyde-free fiber glass insulation.

The campaign has the tagline, "It’s comforting to know we’re there," and was developed by McClain Finlon Advertising in Denver.

The b-to-b campaign has two creative executions. One ad, titled "Residential," is running in publications including Builder, Pro Builder, Custom Home and Building Products. A second execution, titled "Retail," is running in Home Channel News and DIY Retailing.

The consumer campaign is running in This Old House, Home Traditional Home, Coastal Living and Southern Living.

The budget is undisclosed.

--Kate Maddox

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