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BtoB

Johnson & Johnson tops reputation rankings

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Rochester, N.Y.--Johnson & Johnson finished first in a ranking of the reputations of U.S. corporations.

Polling organization Harris Interactive and the Reputation Institute released their Reputation Quotient rankings last week.

B-to-b marketers in the top 10 of the RQ 2003 ranking included United Parcel Service of America (2nd), Microsoft Corp. (5th), FedEx Corp. (7th), 3M Co. (8th), and Dell (10th). Enron placed last among the 60 companies measured. Overall, 74% of the people polled characterized corporate America’s reputation as “not good” or “terrible.”

--Sean Callahan

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