×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Jonathan Becher, CMO, SAP

Published on .

What: CMO Where: SAP, Palo Alto, Calif. Why: Becher was named CMO at SAP in 2011, after serving as exec VP-marketing since 2007. He is responsible for the software company's global marketing and communications operations. This year, he continued SAP's “Run Like Never Before” campaign, which shows how leading businesses run better on SAP software.
Most Popular
In this article: